VoyagAir CEO came to me with a vision to rebrand the company Logo to improve its fluidity. “As an aviation company, I feel that our logo should represent motion and class”
A brief was given verbally to keep the same structure/format as the existing logo, just to improve the use of colour, and to incorporate some form of motion rather than a standard 2D logo.
A simple yet powerful transformation took place. Increasing the depth perspective with embossing and gradients, mixed with a rich royal blue, I was able to create motion within the design and make it really pop from a distance. Simple lines where added into the ‘VA’ to also add another form of direction and break up large areas of constant colour.
A simple yet effective drop shadow was given along with some ambient lighting to raise the image away from the canvas and create a more 3 Dimensional feel.